Production and direction of the 2012 Lyon Dance Biennal (France) video clip.
The Lyon Dance Biennal is a popular event starting with a huge parade in Lyon's streets. Composed of black and white balloons, the word "DANSE" (Dance, in French) flood the urban space. Combining the purposes of a city-scaled and kinetic global signage and "subliminal order" given to Lyon citizens, the wordmark features on all the communication medium.
Director : Agathe Riedinger
