Conception and realization of three sculptural installations based on the identity developed for Primonial Group.
Playing with the Priminial Group new identity, a bronze slab fallen from the sky hammers into the grass while an anamorphose writes the Group name in the sky. Finally, a light square block composed of 150 neon lights plays with the retinal persistence "tattooing" the new logo on the guests eyes.
Produced in collaboration with Serge Vassal and Martin Gautron.
